Resources Library by ANA

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Sean Case

September 15, 2010

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Lucy Davison, Richard Thornton

Companies: Keen as Mustard Marketing, Cint AB

September 15, 2010

Today is actually tomorrow!

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...

Catalogue: Congress 2009: Leading The Way

Authors: Elvan Oktar, Fatma Çelenk

Company: IRIS Network

September 22, 2009

Scent as rich communicator for brand identity

This presentation describes recent and current work on three Dutch business case studies in the field of sensory branding, scent marketing and scent research. Bearing in mind the specific nature and objectives (such as enhancement of brand...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Tanja Deurloo

June 26, 2009

A holistic approach to the measurement of WOM

An holistic approach to the measurement of WOM and its impact on consumer's decisions.There is a growing recognition of the power of word of mouth. Join us for a stimulating session in which we'll share results from new research that takes a unique,...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Edward B. Keller, Barak Libai

Company: Engagement Labs

May 7, 2009

Measuring the brand impact of search

This paper describes research undertaken to answer the questions 'What is the branding effect of search advertising and how does it compare with other media?' It is based on the measurement of the impact of search as part of a specific brand's...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jonny Protheroe, Mark Greenstreet

Company: Dentsu Macromill Insight

May 7, 2009

Is the world really flat?

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...

Catalogue: Congress 2008: Frontiers

Authors: Manish Makhijani, Sakkina Pittalwala

Companies: Flamingo, Unilever

September 26, 2008

Improving health through research with impact

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies they use to treat those patients. The careful development of research surveys and...

Catalogue: Congress 2008: Frontiers

Authors: Peter Everett, Tom Holman, Jonathan Lough, Melissa Hatty, Colin Jevons, Jim Irving

Company: UltraFeedback

September 26, 2008

Flood warning

How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...

Catalogue: Congress 2008: Frontiers

Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood

Company: GfK

September 26, 2008